Mission and vision


The coffeeshop as a grand café

Our philosophy


The Grass Company wants the stigma removed from cannabis consumption. We do this by offering top products and a total coffee shop concept.

According to sociologist and emeritus professor of environmental science Egbert Tellegen the Dutch coffee shop is one of the main Dutch social innovations of the last half century (Mets & Schilt, 2008).

This view we endorse and that is why we attach great importance to the regular catering section of our coffee shop. In our view, a coffee shop is all about coming in contact with other people. It does not matter whether you’re the President of the United States, lawyer, janitor, judge, construction worker, or work as an administrator. At our shops, everybody is equal. Our coffee shops provide fraternisation, and this will remain until eternity.

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